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Google Ads Management Pricing — No Games, No Lock-Ins
Flat monthly fee or 10–20% of ad spend, scaling with complexity. No setup fees. Month-to-month. You approve the exact number in writing before anything starts.
Two Models. We Recommend the Cheaper One for You.
Flat monthly fee
A fixed retainer based on your spend band and account complexity. Predictable budgeting, no surprises when you scale spend up or down. Most SMB accounts land between $1,500–$5,000/month.
Percentage of ad spend (10–20%)
Our fee scales with your account, so incentives stay aligned: we grow when you grow. The rate drops as spend climbs — enterprise accounts negotiate well below 15%.
Pick Your Spend Band
Launch
For brands proving the channel
- Search + Shopping management
- Conversion tracking & GA4 setup
- Bi-weekly optimization sprints
- Monthly reporting & strategy call
- Email + Slack support
Scale
For brands ready to compound
- Full stack: Search, Shopping, PMax, YouTube
- Feed optimization & remarketing funnels
- Weekly sprints + landing page CRO
- Live P&L dashboard + weekly video breakdowns
- Quarterly growth roadmap
Dominate
For category leaders
- Everything in Scale, plus creative service
- Multi-market & multi-channel expansion
- Amazon / AppLovin / Native add-ons
- Dedicated senior pod & priority Slack
- Executive quarterly reviews
Compare Tiers
What's In Each Tier
| Included | Launch | Scale | Dominate |
|---|---|---|---|
| Campaign types managed | Search + Shopping | + PMax, YouTube, Display, Remarketing | + Multi-channel add-ons |
| Senior strategist | ✓ Named | ✓ Named | ✓ Dedicated pod |
| Optimization cadence | Bi-weekly | Weekly | Weekly + priority queue |
| Landing page CRO | — | ✓ Included | ✓ Included |
| Feed / Merchant Center management | Setup only | ✓ Ongoing | ✓ Ongoing |
| Reporting | Monthly + dashboard | Live dashboard + weekly video | + Executive quarterly reviews |
| Ad creative service | — | Add-on | ✓ Included |
| Setup fee / contract | $0 setup · month-to-month on every tier | ||
Meet the Standard Your Account Is Held To
Restricted-vertical compliance
A transparent compliance premium for peptides, supplements and similar verticals — covers the extra policy review, monitoring and appeal work. Scoped after a free policy review.
Consulting & training
Hourly or monthly advisory for in-house teams — audits, second opinions, playbooks and training without full management.
Suspension recovery
One-time project fee for banned/suspended account recovery: root-cause audit, documented appeal, compliant rebuild. Assessed free before you commit.
Rebuild goes live
Tracking fixed, structure rebuilt, brand guardrails set.
Your First 90 Days
Audit delivered
Video teardown of your account: leaks, quick wins and the 30-day plan.
Rebuild goes live
Tracking fixed, structure rebuilt, brand guardrails set.
Optimization sprints begin
Search-term mining, bid tuning and first CRO tests running.
Measurable lift
Core metric improved — or month 4 is free. That’s the deal.
Measurable lift in 90 days — or month 4 is on us
We tie our fee to outcomes: if your account doesn’t show a measurable improvement in its core metric within the first 90 days of management, we work month 4 free while we make it right. That’s the accountability clause every agency should offer — and almost none do.
Pricing FAQs
Do you charge setup fees?
Flat fee or percentage of spend — which is better?
Are there really no contracts?
What's the minimum engagement?
Meet Your Team Before You Hire Us
The free audit is the interview: you’ll see exactly who touches your account and how they think — on video, before you pay anything.